Luxpotential

Forms.

One understanding.
Several expressions.
A single voice.

Christophe Picou

Form comes after reading. It is chosen according to what must be understood, and by whom. Each one takes up your voice, your vocabulary and your identity.

Possible forms

  1. 01

    Pages

    A finished presentation page, readable on computer and phone alike, in your voice and identity.

    Services: The proposed page, The page and the interview
  2. 02

    Narratives

    The story of a company, a family or a craft, written to be understood and passed on.

    With The page and the interview, or on quotation
  3. 03

    Portraits

    A trajectory, a practice or a commitment, made coherent and shareable.

    On quotation
  4. 04

    Documents

    A presentation sheet, a memo, a booklet: what you hand over in person.

    Service: The page and the materials
  5. 05

    Publications

    An editorial venue that carries a perspective over time and establishes a voice.

    Example: ia.alsace
  6. 06

    Reading instruments

    A reference tool that makes a complex subject readable and usable.

    Example: Stratégie SI
  7. 07

    Editorial systems

    Several forms built around a single message: a page, a narrative, a document, a publication.

    On quotation, after the immersion
Who needs to understand

The audience

A client, a banker, a buyer, a candidate, a partner: each calls for a different form.

What needs to be understood

The message

An offer, a story, a handover, an idea: form follows the message.

For how long

The timeframe

A meeting, a season, years: sometimes a page is enough, sometimes a publication takes root.

Every form starts from a reading. Let us begin with yours.

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